7 Ways to Stand out At a Crowded Trade Show

Dec 22, 2018

A trade show exhibit offers a great opportunity for businesses to display their brands, tell their stories, highlight their solutions and provide a space of meaningful interaction with prospects as well as current clients.

Looking at all these goals, it seems as though it is too much to expect from the small footprint of a single display booth. But no, you can still gain that and so much more, with a single space regardless of how much competition and activities you have around you. If you are wondering how to do that, follow these seven tips to set your business aside from your peers and noise:

Work with a professional designer

The first and most important thing that you should do is to get professional help with your exhibit design and accessories. Experts, like those from Expo Marketing, have incredible amounts of experience with trade shows and will help you better communicate your brand to your prospects. They will also help you integrate the latest technologies into your booth so that you can give your audience an immersive experience. Once you have professionally designed exhibit booth erected at the trade show, follow these tips to stand out.

Dress like a team

According to a University of Nevada study, employee uniforms boost brand recognition and consumer satisfaction – both which are the top goals of all exhibiting businesses. Ensure that your uniforms are in-line with your brand and that they stand out. Don’t just go for any shouting color to grab attention.

Use videos

If a picture is worth a thousand words, then a video is a million. A video serves as one of your salespeople, as it continually pitches to prospects – the only difference is that it doesn’t get tired. While creating trade show videos (or videos for your social media marketing), try to limit it to a few minutes. With the dwindling attention span of human beings, you’ll need to keep it short and precise if you want them to watch.

Use mascots

Well, a lot of people don’t know this, but mascots do a better job of grabbing people’s attention than booth models. If you think about it, it’s easier to notice a 6ft chicken mascot that’s a few meters away from you than a model at the same distance.

Do better giveaways

People love giveaways, and they are likely to be attracted to your booth if they know they’ll get something. But, keep in mind that your competitors know this too – so don’t go for the usual mugs and pens. Let your giveaways be unique, but relevant to your brand and useful to your clients.

Location, location, location

Your booth’s location will determine whether you’ll bring in 20 new leads or 200. Ideally, the best exhibit locations are the ones near intercessions with traffic flow, entrance and near interest points like restrooms and café.

Keep a crowd

Its human nature to go where there’s a crowd. Make it your business to ensure that your stand has people surrounding it at all times – even if it means bringing in your other team that’s not dressed in uniforms.

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